5 Myths Surrounding Sustainable Products — and Why They’re Wrong

Electric vehicles. Plant-based meat. Waterless denim. Sustainable alternatives for products we use every day are becoming more readily available, as more people make the decision to purchase eco-conscious brands. 

These choices aren’t always easy to make, however, and there is often contradictory information out there about what it means for a product to truly be ‘sustainable.’ So what are some of the common misconceptions surrounding sustainability, and what can be done to turn these misconceptions around? 

“It's too big. Nothing I do will make an impact.” 

It's easy to feel tiny in the face of global and existential problems, but small consistent actions can add up. If society as a whole is able to collectively make smarter, more ecologically conscious choices, significant change is possible. 

Where you live and spend the vast majority of your time has a big impact on energy use and emissions, as does what items you purchase. Spending money is a lot like voting — if you give your money to a certain brand, you’re telling them what matters most to you and giving them power. Your ‘vote’ can influence how they do business, and how they prioritize sustainability.

One industry in need of a sustainability overhaul is the construction industry. Mighty Buildings uses 3D printing to build super-efficient homes, with options for onsite renewables that make their energy use net-zero. It makes cleaner, more efficient homes — and is a step toward a better future for the construction industry as a whole. 

Going green comes at the expense of style 

Companies such as Tesla and Herman Miller have proven that sustainability does not have to mean sacrificing design and aesthetics. Beautiful design, thoughtful materials, and smart manufacturing choices can all be part of a successful, sustainable product. 
Mighty Buildings works with some of the top architects in the industry to design beautiful modern homes without sacrificing sustainability. By balancing eco-consciousness with attractive, sleek design, we prove that you don’t have to choose one or the other. 

It always costs more

Sure, it can be true that eco-friendly products tend to cost more in the short term.
But while the more sustainable choice may sometimes cost more initially, if you buy something that is long-lasting and can be recycled and reused, the total cost of ownership will likely be lower than something you are forced to re-buy repeatedly. 
Mighty Buildings’ focus is on zero-net energy homes that use printing material composed of recycled material and are designed for durability. We know that our homes are an investment made to last, and will save you money in several ways, including in construction and labor costs. 

Living sustainably is difficult 

Be it the bank you use (such as Aspiration), the clothes you wear, or the food you eat, living sustainably has become easier than ever in all facets of life. The choices we make as consumers send clear signals that sustainability matters. We vote with our wallets for a better future. 
For Mighty Buildings homes, we remove the guesswork for customers by choosing the most energy-efficient appliances, lighting, and HVAC systems on the market, so they know their homes will make a positive impact from the first day they move in. 

Sustainability is “enough” 

One thing is certain — the status quo is not enough. If the levels of global greenhouse emissions are allowed to persist, we will still be in crisis mode; the most recent IPCC report is clear proof of this. We need to not only reduce our carbon footprint, but strive to become carbon-negative, and that can only be accomplished with the participation of global corporations and the international community.
While we aim to become carbon neutral by 2028, Mighty Buildings does not plan to stop there. Our goal is to ultimately become carbon negative by removing more greenhouse gasses from the atmosphere than we emit.



Sustainability is a massive and important topic, with no clear ‘silver bullet’ solution. 

What is clear is that extreme weather events are increasing, temperatures are rising, and the planet is on course toward irreparable harm that will radically alter life as we know it, and not for the better. But another thing is also increasingly clear: We must all do our part as consumers — and as companies — to make better choices and be the change we want to see in the world. Collectively we can change the course of human history onto a path that will allow humanity to survive and even thrive.